Our New Partnership to Celebrate Pride and the LGBT+ Community

We are delighted to announce that this year at Kiehl’s we have partnered with Just Like Us, a charity that was founded to help eliminate LGBT+ bullying in UK schools and help the young LGBT+ community to live awesome lives.


At Kiehl’s our long-standing motto has been Healthy Skin for All. We encourage inclusivity and celebrate diversity amongst customers and communities throughout the world, regardless of gender, race, religion or who they choose to love. This year we have partnered with Just Like Us, a a charity that was founded to support young people in the LGBT+ Community to live awesome lives.

To celebrate our new partnership, Just Like Us Ambassador, Jay, has created a Limited Edtion Design for our Ultra Facial Cream, with £10 of every pot going directly to the charity. Kiehl’s has pledged to donate £20,000 through the sales of this Limited Edition Design Ultra Facial Cream to Just Like Us.

Our Limited Edition Design Ultra Facial Cream has been designed by Jay, one of the incredible Just Like Us ambassadors.



Just Like Us empowers LGBT+ young people to champion equality and inclusion within schools and equips them, their teachers and straight/cisgender peers with the skills, knowledge and confidence to make their schools more supportive places where everyone can thrive. This happens through three initiatives:

Ambassador Programme: They partner with employers to train LGBT+ young people aged 18-25 as volunteers, who give talks and workshops in schools, which promote LGBT+ equality and challenge prejudice.

Pride Group Programme: Through training and providing resources to teachers and students, they support schools to set up their own LGBT+ and ally groups, to create a safe space for LGBT+ pupils in their school.

School Diversity Week: The annual national celebration of LGBT+ inclusion in educations, which sees thousands of students across the country organizing activities and events that tackle homophobic, biphobic and transphobic bullying.


The cost of one just one Ultra Facial Cream helps provide one Just Like Us talk in a school or college to champion LGBT+ equality to an average of 70-80 students at once.

Our overall donation of £20,000 will help provide two volunteer hubs over a 12-month period, to recruit, train and support 30 new ambassadors. These ambassadors will go on to deliver talks and workshops in schools and colleges across the UK that will directly reach 10,000 young people.

We heard from Dominic Arnall, Chief Executive at Just Like Us about how our partnership will help facilitate real change; ‘Just Like Us are thrilled to work in partnership with Kiehl's who join us in working to eliminate homophobic, biphobic and transphobic bullying in schools across the UK. This partnership will enable Just Like Us to reach thousands of young people across the UK with talks and workshops championing LGBT+ inclusion in schools. We are delighted to work together to change young lives.’


By purchasing our Limited Edition Design Just Like Us Ultra Facial Cream you are helping the young LGBT+ community to live awesome lives. £10 from every pot sold will go directly to Just Like Us to help them continue their important work in UK Schools to create a better and more inclusive future for LGBT+ students.


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