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YOUR ULTIMATE SKINCARE ROUTINE FOR NORMAL SKIN

While every skincare routine requires some effort, those with normal skin are blessed with balance already. To maintain your well-balanced and smooth complexion and keep it looking happy and healthy, here are the steps to follow and products to know.


What is normal skin?

When dermatologists and beauty editors say ‘normal’ skin they mean skin that it is well-balanced and free from any major skin concerns such as sensitivity, oily or dry skin. In terms of skin types, it’s as low maintenance as you can get. While you still need to work through your skincare steps, including cleansing, moisturising and applying daily SPF, your skin doesn’t require any additional special care like sensitive skin or oily skin would, so you can prioritise prevention instead.


How to identify if you have normal skin

It’s the skin type Goldilocks would probably have. Not too oily or too dry, but just right. Normal skin is usually smooth in appearance and less likely to have breakouts, sensitivity or flakiness. Pores can also be barely visible.


If you’re unsure of your skin type, book an in-store or online consultation to speak with one of our Kiehl’s skincare experts. If you don’t have time to chat, you can try our Instant Skin Reader. Developed with dermatologists, our skincare analysis tool scans your skin to identify your skin strengths and priorities, before recommending a routine personalised just for you.


How to care for normal skin

As with most things, consistency is key to a successful skincare routine and maintain your skin’s health. To help normal skin stay balanced and happy, keep it clear of impurities, hydrated and protected from environmental stressors with these recommendations. 


Step 1: Cleanse away impurities with a gentle face wash

Cleanse skin twice a day with a gentle foaming cleanser to remove daily dirt, oil, bacteria and stubborn makeup that can clog pores.

Choosing a mild foaming formula that will help to clear skin of impurities without over-drying or stripping it of natural oils and essential moisture. 

Ultra Facial Cleanser

Ultra Facial Cleanser

Old price New price £18.50

Recommendation: Ultra Facial Cleanser


• Dissolves excess oil, dirt and debris

• It’s pH-balanced to help maintain your skin’s natural balance

• Formulated with Squalane, Apricot Kernel Oil and Avocado Oil

• Tested for gentleness to suit all skin types



Step 2: Balance and tone skin with a mild facial toner

A gentle, alcohol-free facial toner can help to catch any remaining residue and surface debris that your cleanser may have missed. It can also to help refine the skin’s surface texture and get it ready for the rest of your routine and improve its effectiveness.

Ultra Facial Toner

Ultra Facial Toner

Old price New price £19.00

Recommendation: Ultra Facial Toner


Moisten a cotton pad with this toner before sweeping over your face, avoiding your eyes.


• It helps remove surface debris while comforting skin

• Like the rest of our Ultra Facial range, it’s formulated with Squalane

• Helps refine skin’s texture for a smoother appearance

Ultra Facial Toner

Ultra Facial Toner

Old price New price £19.00


Step 3: Visibly Plump skin with a hydrating serum

Lightweight serums can penetrate the skin’s surface delivering high concentrations of active ingredients where they’re needed faster, so you can also see results quicker. To keep your skin’s moisture levels topped up, and to encourage softer, smoother, more radiant looking skin, include a hydrating serum in your routine. 

Hydro-Plumping Re-Texturizing Serum Concentrate

Hydro-Plumping Re-Texturizing Serum Concentrate

Old price New price £46.50

Recommendation: Hydro-Plumping Re-Texturizing Serum Concentrate


• Plumps skin with a ‘filling effect’ to help reduce the appearance of fine lines

• Helps to reduce water loss to keep your skin hydrated all day

• Formulated with 15% Glycerin

• Helps revive dull skin and improve the appearance of dehydrated skin


Step 4: Treat eyes to creamy hydration

Regardless of your skin type, the delicate skin around your eyes always needs a little TLC as it is thinner than the rest of your face. Keep it hydrated day and night with a nourishing dab of eye cream such as Creamy Eye Treatment with avocado oil.

Creamy Eye Treatment with Avocado

Creamy Eye Treatment with Avocado

A moisturising and nourishing Avocado eye cream.

Old price New price £41.50

Recommendation: Creamy Eye Treatment with Avocado


• Provides a soothing burst of hydration upon application

• Formulated with Shea Butter and Avocado Oil

• Ophthalmologist- and dermatologist-tested

• Kiehl’s #1 eye care product worldwide

Creamy Eye Treatment with Avocado

Creamy Eye Treatment with Avocado

Old price New price £41.50


Step 5: Smooth on 24-Hour hydration

To help trap in the moisture and hydrating ingredients of your serums and your protective barrier functioning properly, follow with a daily dose of moisturiser.

Our #1 face cream, the ultra-lightweight Ultra Facial Cream, instantly leaves skin 2.3X more hydrated*.

Ultra Facial Cream

Ultra Facial Cream

Old price New price £29.00

Recommendation: Ultra Facial Cream


• Provides all-day hydration and helps balance skin’s driest areas

• Absorbs into skin easily

• Formulated with Squalane and Glacial Glycoprotein

• Formulated without fragrances

• Leaves skin soft, smoother and healthier-looking

*Instrumental test at 22C and 20% (±5%) relative humidity vs. unmoisturised skin.


In the morning

Don’t forget your daily sunscreen

Even if your skin feels and looks healthy, it might not stay that way if you don’t protect it properly. Even on cloudy days and when you’re inside, you can be exposed to skin-damaging and ageing UVA and UVB rays.

As the last step in your morning skincare routine for normal skin, smooth on a high factor sunscreen.

Ultra Light Daily UV Defense SPF 50 PA++++

Ultra Light Daily UV Defense SPF 50 PA++++

Old price New price £40.00

Recommendation: Ultra Light Daily UV Defense


• Defends from environmental aggressors that can cause the first signs of ageing

• Provides pollution protection

• Formulated with SPF 50 PA++++, advanced UVA/UVB technology and Vitamin E

Non-comedogenic so it is suitable for all skin types

Ultra Light Daily UV Defense SPF 50 PA++++

Ultra Light Daily UV Defense SPF 50 PA++++

Old price New price £40.00


At night

Replenish skin with a nighttime facial oil 

While you enjoy some much-needed rest, let a nighttime facial oil do all the work, teaming up with your skin’s natural overnight recovery process to give skin a rested, restored appearance.

Press 2-3 drops of Midnight Recovery Concentrate into your skin to prevent moisture loss and wake up to a more radiant, glowing complexion.

Midnight Recovery Concentrate

Midnight Recovery Concentrate

Old price New price £42.00

Recommendation: Midnight Recovery Concentrate


• Formulated with Squalane and a blend of botanicals infused with Passionflower

• Helps replenish moisture to help restore the appearance of tired-looking skin

• Visibly reduces fine lines, refines skin’s texture and boosts radiance overnight

• A Kiehl’s customer favourite and our #1 worldwide facial oil


Up to 3X a week

Boost hydration with an overnight face mask

For a boost of hump day hydration, give yourself an instant facial with a moisture-boosting mask several times a week.

Apply our Ultra Facial Overnight Rehydrating Mask with 10.5% Squalane and wake up to flake-free, nourished and healthy-looking skin.

Ultra Facial Overnight Rehydrating Mask with 10.5% Squalane

Recommendation: Ultra Facial Overnight Rehydrating Mask with 10.5% Squalane


• Helps prevent excess overnight moisture loss and improves moisture retention

• Stabilises moisture barrier overnight to help skin become more resilient against external environmental aggressors

• Infused with 10.5% Squalane and Glacial Glycoprotein, our formula transforms from a balm to oil texture and melts into your skin

Ultra Facial Overnight Rehydrating Mask with 10.5% Squalane

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