If dark circles are your main concern, we recommend our Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum, which uses vitamin C to help brighten the under-eye area and reduce visible discolouration over time. It is lightweight enough to layer under your favourite eye cream for added hydration, making it a great fit for both morning and evening routines.

Absolutely. Our eye creams are formulated with the delicate eye area in mind, and our Creamy Eye Treatment with Avocado is a particularly gentle option, using nourishing avocado oil to hydrate without irritating sensitive skin. We always recommend patting the product on softly rather than rubbing, and if you are ever unsure, you can book a virtual consultation with one of our skincare experts for personalised advice.

While your regular moisturiser does a great job on the rest of your face, the skin around your eyes is up to 10 times thinner and has fewer oil glands, so it typically benefits from a formula designed specifically for that area. A dedicated eye cream is usually lighter, gentler, and formulated with targeted ingredients to help address concerns like puffiness, dark circles, and fine lines that a standard moisturiser may not tackle as effectively.

An eye cream is a moisturiser specifically formulated for the delicate skin around your eyes. This area is up to 10 times thinner than the rest of your face and has fewer oil glands, so it benefits from lighter, gentler formulae with targeted ingredients to address concerns like fine lines, puffiness, and dark circles.

An eye serum is a lightweight, fast-absorbing treatment that delivers concentrated active ingredients to the eye area. Serums typically have a thinner consistency than creams and are ideal for targeting specific concerns like dark circles or discolouration, often layering well under an eye cream for added hydration.

We recommend starting to use an eye cream in your mid-twenties as a preventative measure, though it is never too late to begin. The eye area is often the first to show signs of ageing due to its delicate nature, so early care can help maintain a smoother, more hydrated appearance over time.

Apply eye cream along the orbital bone, which is the bony ridge surrounding your eye socket, rather than directly on the eyelid or too close to your lash line. Using your ring finger, gently pat the product from the inner corner outward, allowing it to absorb without tugging the skin.

Gently pat a small amount of eye cream along the orbital bone using your ring finger, which applies the least pressure. Start at the inner corner and work outward, using light tapping motions rather than rubbing, and allow the product to absorb fully before applying makeup or other skincare.

Dark circles can be caused by a combination of factors including genetics, lack of sleep, ageing, allergies, and sun exposure. As we age, the skin around the eyes thins and loses collagen, making blood vessels more visible and contributing to a shadowed appearance. Ingredients like vitamin C can help brighten the area over time.

Eye cream hydrates, protects, and delivers targeted ingredients to address specific concerns around the eye area. Depending on the formula, it can help reduce the appearance of fine lines, minimise puffiness, brighten dark circles, and strengthen the delicate skin barrier in this vulnerable zone.

A pea-sized amount of eye cream is typically enough for both eyes. Using too much product will not improve results and may cause irritation or milia, so a little goes a long way when treating this delicate area.

Yes, you can absolutely use eye cream alongside vitamin C products, and many eye treatments actually contain vitamin C as a key brightening ingredient. Layering a vitamin C serum under your eye cream can boost antioxidant protection and help address dark circles more effectively.

While staying hydrated supports overall skin health, drinking more water alone is unlikely to eliminate eye bags, as puffiness is often caused by factors like genetics, allergies, or ageing rather than dehydration. For visible results, we recommend using an eye treatment with ingredients like caffeine to help reduce fluid retention.