If you have dry or damaged hair, we recommend our Amino Acid Shampoo, which is formulated with Coconut Oil and Amino Acids to gently cleanse without stripping away moisture. Pair it with our Amino Acid Conditioner for added softness and shine, helping your hair look and feel healthier over time.

A conditioner is designed for everyday use after shampooing to help detangle, soften and add moisture, while a hair mask is a more intensive treatment typically used once or twice a week for deeper nourishment. If your hair feels particularly dry or damaged, incorporating a weekly hair mask alongside your regular conditioner can help restore strength and shine. Think of your conditioner as daily maintenance and your mask as a weekly boost for healthy-looking hair.

Most hair types benefit from washing two to three times per week, though this varies based on your scalp's oil production and your lifestyle. If you have an oily scalp, you may need to cleanse more frequently, while those with dry or textured hair often do well with less frequent washing. We recommend paying attention to how your hair feels and adjusting your routine accordingly.

The best hair care products contain ingredients that address your specific concerns, such as Coconut Oil and Amino Acids for hydration or Rice and Wheat proteins for volume. Naturally-derived ingredients tend to work gently while delivering visible results, which is why we formulate with botanicals backed by science. Look for products that list their key active ingredients prominently so you know exactly what you're putting on your hair.

High porosity hair benefits from protein-rich treatments and heavier conditioners that help seal the hair cuticle and lock in moisture. Because highly porous hair absorbs and loses moisture quickly, layering a leave-in treatment over your conditioner can provide extra protection. We recommend focusing on hair care products with nourishing oils and proteins to help strengthen and smooth the cuticle over time.

The five essential hair care products are a shampoo suited to your hair type, a nourishing conditioner, a weekly treatment or mask, a heat protectant if you style with heat, and a finishing product for your preferred look. Building your routine around these basics ensures you're cleansing, conditioning, and protecting your hair properly. From there, you can add targeted treatments based on specific concerns like frizz or colour fading.

Fine or thin hair responds best to lightweight, volumising formulas that add body without weighing strands down. Ingredients like Rice and Wheat proteins help create lift at the roots while keeping hair feeling clean and bouncy. We recommend applying conditioner only to your mid-lengths and ends to avoid flattening the roots.

Protect your hair colour by using colour-preserving shampoos and conditioners formulated with gentle cleansing agents that won't strip your shade. UV exposure and heat styling can also accelerate fading, so look for hair care products with protective ingredients like Sunflower Oil. Washing with lukewarm rather than hot water helps keep colour vibrant for longer between salon visits.

Your hair's needs may shift with the seasons, so it's worth reassessing your routine as the weather changes. In winter, you might need more hydrating hair care products to combat dryness from central heating, while summer may call for lighter formulas and extra UV protection. Paying attention to how your hair feels throughout the year helps you adjust your routine for consistently healthy-looking results.