Start by identifying your skin type, whether it's oily, sensitive, dry or combination, then select formulae designed for those specific needs. For personalised guidance, we recommend scheduling a skincare consultation with a Kiehl's Skincare Expert who can assess your skin's hydration levels and unique concerns.

The best skincare routine is one tailored to your skin type and specific concerns. Once you've identified these, look for formulae that address your needs, and consider booking a Kiehl's consultation where our Skincare Experts can recommend products and help you build a routine that works for you.

The correct order is cleanser, toner, eye treatment, serum or facial oil, moisturiser, and sunscreen during the day. Apply rinse-off masks after cleansing, and use overnight masks after or in place of your moisturiser.

The five basics of skincare are cleansing, toning, treating, moisturising, and protecting with SPF. These steps work together to keep skin clean, balanced, and shielded from daily environmental stressors. Building a routine around these fundamentals is your first step towards healthy-looking skin.

You should give your skincare routine at least 4-6 weeks before making changes, as most products need time to show results. However, if you experience irritation or your skin's needs shift with the seasons, it may be time to adjust. Your skin type can change over time, so periodic reassessment is perfectly normal.

Retinol and vitamin C, as well as AHAs/BHAs with retinol, are combinations best used at different times to avoid irritation. A good approach is to use vitamin C in the morning for antioxidant protection and retinol in the evening for cell renewal. If you're unsure, Kiehl's Skincare Expert can help you layer products safely.

Signs a product is working include improved hydration, reduced redness, clearer skin, or visible progress on your specific concern within 4-8 weeks. Some products, like retinol, may cause temporary adjustment before you see benefits. Patience is key, and tracking your skin's progress can help you spot improvements.

Price does not always indicate effectiveness, but premium skincare often features higher concentrations of active ingredients and more rigorous testing. What matters most is choosing formulae suited to your skin type and concerns. At Kiehl's, we focus on efficacious ingredients backed by science, not just a luxury price tag.

Serums are lightweight, concentrated formulae designed to deliver active ingredients deep into skin, while moisturisers create a protective barrier to lock in hydration. You'll typically apply serum first, then follow with moisturiser. Using both allows you to target specific concerns while keeping skin properly hydrated.

A healthy skincare routine includes a cleanser, toner, moisturiser, and sunscreen as daily essentials. For concerns like fine lines and wrinkles or dark spots, add targeted serums and treatments. Several times a week, treat your skin with a facial mask formulated to detoxify, hydrate, or help firm skin.

The best place to start is by identifying whether your skin is oily, dry, combination or sensitive, then choosing skin care formulae designed for those specific needs. If you are unsure, we recommend booking a personalised consultation with a Kiehl's Skincare Expert, who can assess your skin's hydration levels and recommend a routine tailored to you.

Many Kiehl's products work beautifully in both your morning and evening skin care routines, though some are best suited to one or the other. For example, sunscreen is essential during the day, while treatments like Midnight Recovery Concentrate are specifically formulated to support your skin's natural overnight repair process. A good rule of thumb is to focus on protection in the morning and recovery in the evening.

Ingredients like vitamin C, niacinamide, and retinoids are among the most effective for fading hyperpigmentation and evening out skin tone over time. When building a skin care routine to target dark spots, look for serums with a stable form of vitamin C for daytime brightening and consider adding a retinol treatment in the evening to support cell turnover.