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10 ANTI-AGEING SKINCARE TIPS EVERYONE SHOULD KNOW


Ageing is a natural process that no one escapes; wrinkles, fine lines and even age spots are coming for us all. Prevention is always better than cure, and while there’s no right time to start using anti-ageing products, if you’re yet to see many changes to your skin, these tips are a good place to start. The information is relevant to those with more mature skin, and for men too. ​

​The most important thing to remember is that with the right skincare routine everyone, no matter their age, can help to reduce the appearance of fine lines, wrinkles and age spots. So whether you’re new to anti-ageing products or if you’ve already got your own anti-ageing routine, our top ten tips for younger-looking skin will have some useful advice for you.​

Tip 1: ​

Cleanse Away Impurities with a Gentle Cleanser That Doesn’t Strip Skin ​

In order to ensure that the rest of your skincare routine is as effective as it should be, you need to ensure you start with clean skin. Cleansing gives skin the chance to absorb further products more efficiently. From an anti-ageing point of view it’s important to find a cleanser that doesn’t strip the skin of its natural oils. Why? Well, as we age, skin usually becomes drier so it’s important to use a cleanser that won’t dry the skin out further. We recommend avoiding harsh formulas, instead opting for a gentle option such as Calendula Deep Cleansing Foaming Face Wash. Enriched with Calendula Extract, the creamy gel formula lifts away impurities without stripping skin, leaving it feeling soothed, refreshed and instantly revitalised. ​

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Tip 2: ​

Introduce Your Skin to an Essence ​

If you’ve always kept your skincare routine to the bare minimum, embracing the world of anti-ageing products means taking your skincare routine to the next level, starting with using an essence. An essence is a light liquid formula that includes concentrated active ingredients and can have benefits for dry and ageing skin. They’re used after cleansing (but before applying serum) to help prep your skin for the rest of your routine. We recommend Iris Extract Activating Treatment Essence, an anti-ageing formula that helps smooth skin texture, reduce the appearance of fine lines, and boost radiance. It’s formulated with Iris Florentina Extract, Lipo Hydroxy Acid (a form of Salicylic Acid), and Sodium Hyaluronate, and it’s suitable for all skin types — including sensitive skin. 

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Tip 3: ​

Use a Vitamin C Serum in the Morning and a Retinol Serum in the Evening ​

Wake up with Vitamin C! Formulated with 12.5% Vitamin C and Hyaluronic Acid, our Powerful-Strength Line-Reducing Concentrate hydrates and helps to reduce the appearance of fine lines and wrinkles. The result? Smoother and more radiant looking skin. ​

In the evening, we recommend using a Retinol serum, such as Retinol Skin Renewing Daily Micro-Dose Serum.​

Enriched with a daily-strength dose of Pure Retinol, Peptide and Ceramides, our serum visibly reduces the look of wrinkles, refines the feel of skin’s texture and firms the feel of skin. The formula promotes surface skin cell turnover while strengthening the skin barrier function to better receive optimal effects of our Retinol-enriched serum and visibly renew skin for younger-looking appearance.​

New to Retinol? It can be hard to separate fact from fiction. Our award-winning serum is suitable for first-time users, helping to achieve visible results with a minimised likelihood of discomforting side effects including redness, dryness and peeling. 90% of users, including first-time Retinol users, agree skin feels comfortable and 93% agree texture feels refined.*​

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*Based on a consumer test, 132 participants including first time users.​

Tip 4: ​

Strengthen the Skin Barrier Function with a Hyaluronic Acid Serum​

The skin’s moisture barrier is your first line of defence against external threats including UV rays and pollution to name a few. Keeping it healthy is of the utmost importance: a healthy skin barrier function means the skin retains more moisture and contributes to a younger-looking appearance. Many factors impact skin barrier health, including age. Skin naturally thins with age and a thinner barrier is a weaker one. To help protect skin barrier function, we recommend Vital Skin-Strengthening Super Serum. Formulated with Glycerin, 11kDa Hyaluronic Acid — our smallest form of Hyaluronic Acid — and a proprietary Adaptogenic Herbal Complex, the skin-strengthening formula deeply penetrates skin’s surface layers* and neutralises skin-ageing stressors to visibly renew skin. Skin feels more resilient and has a bouncier look and feel.​

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*Stratum corneum layers.​

​Tip 5: ​

Replenish Skin with Overnight Hydration with our Nourishing Night-Time Face Oil ​

Ageing and dry skin are unfortunate companions, so look to boost your routine with moisturising products rich in nourishing oils. We recommend applying a face oil, such as Midnight Recovery Concentrate Face Oil, every evening before bed as part of your evening skincare routine. This silky oil is formulated with Lavender Essential Oil and Evening Primrose Oil and helps skin to feel smooth and firm. It works to boost essential moisture and help restore the appearance of tired-looking skin. Sleep impacts our skin, and restorative sleep can help skin to look more youthful as skin works harder to repair itself during the night. We recommend you try following our night-time routine to make the most of your 8-hours. 

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Tip 6: ​

Pay Special Attention to the Eye Area ​

The skin surrounding your eyes is delicate and often the first area to show the early signs of ageing, so finding the right eye care product for you is important. This delicate area is often crying out for extra hydration, so try our Creamy Eye Treatment with Avocado. Enriched with Beta-Carotene and Shea Butter, it gently moisturises the delicate under-eye area. Tackle dark circles with a brightening Vitamin C product such as, Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum. Formulated with 10 percent Pure Vitamin C, this light serum is clinically demonstrated to help decrease the appearance of lines, crow’s feet and dark circles, refreshing the appearance of tired-looking, strained eyes. ​

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Tip 7: ​

Use a Moisturiser with Anti-Ageing Benefits ​

No matter your age, skin type, or concerns, a moisturiser is a vital part of everyone’s skin routine. When skin is lacking in moisture, it appears rougher, and wrinkles are more noticeable. In contrast, when the skin is properly hydrated, wrinkles appear smoother and fine lines are plumped. Look for a daily moisturiser that targets the signs of ageing. ​

Enriched with Hyaluronic Acid, Vitamin A, and Chaga Mushroom, our Super Multi-Corrective Cream, visibly lifts, smoothes, firms, refines skin texture, evens skin tone, boosts radiance and enhances the feeling of elasticity. Apply to the face and neck with gentle upward strokes each morning.

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Tip 8: ​

Protect Against UV Rays with Daily SPF ​

No effective anti-ageing skincare routine is complete without sunscreen. It’s an unfortunate fact of life that no matter how great the sun’s rays feel, they can (and do) speed up signs of ageing. UV rays damage your skin’s DNA, which causes a chain reaction that decreases collagen levels and leads to ineffective attempts to repair the damage. ​

To best protect your skin from ageing UVA rays (and burn-causing UVB rays), you need to be diligent with sun protection. This includes wearing a broad-spectrum sunscreen every single day. Broad-spectrum is key as it offers protection from both UVA and UVB rays. Ultra-Light Daily UV Defense SPF 50+ makes this easy thanks to its lightweight formula that works for all skin types. Apply in the morning as the last step of your skincare routine. If you plan to be in the sun for a prolonged period of time, make sure to reapply every two hours for the best protection. 

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Tip 9: ​

Try a Firming Face Mask ​

As your skin gets older, it’s important to give it a little extra TLC in the form of treatments, and the simplest of these is the at-home face mask. There are plenty to choose from, but if you’re looking to visibly lift and plump your complexion try Ginger Leaf & Hibiscus Firming Mask. The velvety cream mask melts onto skin and works overnight so you wake up to skin that looks and feels smoother. Discover our range of facial masks here.​

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Tip 10: ​

Last But Not Least, Care For Your Lips ​

You may not notice the smaller signs of ageing impacting your pout in the same way you’re able to detect them on your face or neck, but over time, ageing begins to affect lips. Our best tip is to stay consistent with caring for your lips, include them in your skin routine and keep Butterstick Lip Treatment SPF 30 to hand throughout the day to provide your lips with soothing moisture. This lip balm also features broad-spectrum SPF 30 for essential protection. 

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