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ALL THE REASONS WHY YOU SHOULD INVEST IN A VITAMIN C PRODUCT

THE NEW CONCENTRATE THAT
BOASTS MORE VITAMIN C THAN EVER

Not a brand to rest on its laurels, Kiehl’s has reformulated its cult Powerful Strength Line Reducing Concentrate to contain more Vitamin C than ever, plus some welcome new skin-boosting additions to create a seriously hardworking serum.

So why has Kiehl’s reformulated? Well, the thing is Vitamin C is having a moment, it’s the beauty world’s ingredient of choice right now, so why not reformulate this old favourite? The original Powerful Strength Line Reducing Concentrate boasted 10.5% Vitamin C—it was so popular that it sold one per minute around the world and over 5 million bottles to date. But the new and improved version outdoes the original with 12.5% Vitamin C.

So why has Kiehl’s reformulated? Well, the thing is Vitamin C is having a moment, it’s the beauty world’s ingredient of choice right now, so why not reformulate this old favourite? The original Powerful Strength Line Reducing Concentrate boasted 10.5% Vitamin C—it was so popular that it sold one per minute around the world and over 5 million bottles to date. But the new and improved version outdoes the original with 12.5% Vitamin C.

The ingredient can be notoriously tricky to stabilise in skincare but this new formulation has a smart mix of 10.5% L-Ascorbic Acid (a form of Vitamin C), combined with 2% Vitamin Cg. You can expect to see a reduction in the appearance of lines, skin will appear brighter and more radiant, while the complexion’s texture will be improved too. Essentially this is a serum for anyone who wants better-looking skin and luckily, thanks to the clever combination of ingredients, it suits all skin types.

But this newly reformulated serum doesn’t just boast extra Vitamin C, oh no. Unlike the original, this has the added bonus of Fragmented Hyaluronic Acid, small fast-absorbing and seriously hydrating molecules. For anyone with dehydrated or dull skin this new serum is a good choice.

But this newly reformulated serum doesn’t just boast extra Vitamin C, oh no. Unlike the original, this has the added bonus of Fragmented Hyaluronic Acid, small fast-absorbing and seriously hydrating molecules. For anyone with dehydrated or dull skin this new serum is a good choice.

The lightweight and fresh cream-serum sinks in straight away leaving skin velvety smooth with lines that look less obvious—even marionette lines (the ones around the mouth) and deep-set wrinkles are targeted—and a complexion that appears more radiant. Sounds good, right?

Kiehl’s Powerful Strength Line Reducing Concentrate (£49.50).

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