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There was a time when skin care for men meant grabbing whatever block of soap was to hand and hoping for the best. Fortunately, things have moved on since then, but wrapping your head around the aisles of grooming products available today (and what you do with them) can sometimes feel overwhelming. At Kiehl's, we've been in the business for over 160 years. So to help, here is a simple skin care routine for men that gets results without too much time in front of the mirror.
STEP 1: CLEANSE
Cleansing is the first and most important step in any skin care regime. It removes dirt, grime and excess oil build-up to leave your face irresistibly clean, making it the perfect skin refresh after a long day. A men's skincare routine that doesn't include a cleanser is basically no skincare routine at all. This is grooming 101: a chance to wash off dirt, excess oil, and environmental pollutants that end up on your face throughout the day.
Look for a cleanser that gets the job done while respecting the skin’s natural protective barrier, so that it doesn’t leave your face feeling dry or uncomfortable. For that reason, Kiehl's created the Facial Fuel series, specifically designed with men in mind.
Enriched with vitamins and citrus extracts, the energizing Facial Fuel Face Wash effectively cleanses the skin without leaving it feel dry. Enriched with Caffeine, the formula helps revive dull, tired-looking skin for a fresher appearance. All without boiling a kettle.
What It Does: Helps rid the skin of dirt, debris and bacteria
How To Do It: AM and PM, worked into a wet face with circular motions and rinsed with warm water
STEP 2: EYE CREAM
When it comes to stocking your bathroom cabinet with the skin care products for men, a dedicated eye cream might seem like little more than a nice to have. In reality, it should be an essential step in a men's skin care routine.
Need more convincing? The skin around your eyes is significantly thinner than on the rest of your face, and with levels of collagen (essentially the scaffolding of the face) dropping from the age of 20, it requires help to reduce the appearance of signs of ageing.
Kiehl's Age Defender Eye Repair is a great weapon in the defence against the effects time. The multi-action formula helps the eye area appear fresher and reduces the appearance of wrinkles, for a smoother, more youthful appearance. Late night? Who, me?
What It Does: Hydrates and brightens the eye area while helping reduce the appearance of signs of ageing
How To Do It: AM and PM, use a clean finger to tap it around the entire orbital bone
STEP 3: MOISTURISE
It may sound obvious, but keeping your skin hydrated is crucial if you want your complexion to look clear and refreshed. Choose a moisturiser that is intended to work with your skin type. Not sure whether you're dry, oily or combination? Opt for our Facial Fuel Moisture Treatment, enriched with vitamins C and E as well as soy and chestnut extract. It energises and moisturises the skin, while controlling shine - no wonder it's our best-selling moisturiser for men. The face-based boost we all need in the morning.
Ideal for oily skin types, our Oil Eliminator 24 Hour Lotion absorbs sweat and surface oil for a visibly more matte appearance. To target the signs of ageing, discover our Age Defender Gel Moisturiser – specially formulated to lift, brighten and firm the skin’s appearance. At night (and during particularly cold months), consider switching to a more intensive hydrator such as Kiehl's Ultra Facial Cream. Offering 24-hour moisturisation, it makes skin feel more resilient.
What It Does: Facial Fuel hydrates the skin while protecting against environmental aggressors
How To Do It: AM and PM, smooth onto the face and neck and top up throughout the day
STEP 4: SPF
Sure, some guys are born handsome, but those looks won't last forever. Daily protection from UV rays is the most effective way of reducing the signs of ageing.
Kiehl's Ultra Light Daily UV Defense is our gold standard, offering factor 50 protection in an invisible, lightweight formula that's also non-comedogenic (grooming speak for it won't clog your pores).
Apply this every morning (yes, even in winter), and keep a travel-friendly bottle of Facial Fuel Moisture Treatment with SPF 19 in your desk drawer for topping up frequently and generously.
What It Does: Provides daily protection against UVA and UVB rays and pollution
How To Do It: AM at the end of your male skin care routine and throughout the day