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Discover the Skin Benefits of Amazonian White Clay

INGREDIENTS

Here at Kiehl’s our nature-inspired, scientifically proven formulas are rich in ingredients both high-tech and direct from nature. Today, we’re taking a deep dive into the amazing benefits of Amazonian White Clay which features in our Rare Earth Collection.

What Is Amazonian White Clay?

A mineral-rich form of kaolin clay, Amazonian White Clay is sourced from the mouth of the Amazon River in South America. Known locally as ‘Magic Earth’, this smooth clay is rich in minerals, iron, aluminium, and potassium salts. It’s porous, meaning it has a great ability to soak up oils, dirt, and debris. We use only fair-trade Amazonian White Clay which is collected by locals and helps to provide economic support for the small communities surrounding the Amazon River in rural Brazil.

What are the benefits of Amazonian White Clay?

Amazonian White Clay is known to absorb excess oil and help eliminate toxins and debris from the skin’s surface. Within skincare formulas, Amazonian White Clay also helps visibly minimize pores, purify and mattify the skin. For centuries, native Brazilians have used Amazonian White Clay as a stress-relieving and detoxifying therapy. Its therapeutic and cleansing properties have made it a beloved skincare ingredient.

How can I add Amazonian White Clay to my daily skincare routine?

Our Rare Earth Collection is a range of skincare formulated with Amazonian White Clay and created for oily skin and combination skin. Start your morning skincare routine with our purifying Rare Earth Deep Pore-Minimizing & Polishing Powder Cleanser. This soft powder enriched with Amazonian White Clay transforms on contact with warm water to a silky exfoliating cleanser – simply massage into skin to help detoxify, soak up excess oil and minimise the look of pores. You'll also find Amazonian White Clay in our bestselling clay mask Rare Earth Deep Pore Cleansing Mask.

Rare Earth Deep Pore Cleansing Mask

Rare Earth Deep Pore Cleansing Mask

Old price New price £33.50
Ultra Pure High-Potency Serum 5.0% Niacinamide

Ultra Pure High-Potency Serum 5.0% Niacinamide

Old price New price £30.00

How to banish shine and oil this summer

During the summer months our skin naturally produces more oil, leaving skin prone to blemishes and shiny by lunchtime. Combat this by boosting your skincare routine with a weekly masking session. Our Rare Earth Deep Pore Cleansing Mask is formulated with the ‘Magic Earth’ kaolin clay Amazonian White Clay and works to deep clean the skin, purifying and removing oil, dirt and debris. Skin texture is refined, and pores look reduced, while skin feels refreshed and clean. We also recommend cleansing morning and evening with our Rare Earth Deep Pore-Minimizing & Polishing Powder Cleanser. This exfoliating cleanser is suitable for oily skin types, combination skin and sensitive skin. It combines AHAs to efficiently remove dead skin cells, with purifying Amazonian White Clay to help reduce excess oil while cleansing and minimising the look of pores. Simply mix the powder formula with a little warm water before massaging into the skin in circular motions and rinsing away to leave skin clean with a matte finish and prepped for any further skin care products you wish to apply. For oily or blemish prone skin we recommend Ultra Pure High-Potency Serum 5.0% Niacinamide which helps to minimise oil and imperfections. Keep skin balanced with a moisturiser such as Ultra Facial Oil-Free Gel Cream and in the daytime always protect skin with a broad-spectrum SPF specially formulated for oily skin, like our Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++.

How to banish shine and oil this summer

During the summer months our skin naturally produces more oil, leaving skin prone to blemishes and shiny by lunchtime. Combat this by boosting your skincare routine with a weekly masking session. Our Rare Earth Deep Pore Cleansing Mask is formulated with the ‘Magic Earth’ kaolin clay Amazonian White Clay and works to deep clean the skin, purifying and removing oil, dirt and debris. Skin texture is refined, and pores look reduced, while skin feels refreshed and clean. We also recommend cleansing morning and evening with our Rare Earth Deep Pore-Minimizing & Polishing Powder Cleanser. This exfoliating cleanser is suitable for oily skin types, combination skin and sensitive skin. It combines AHAs to efficiently remove dead skin cells, with purifying Amazonian White Clay to help reduce excess oil while cleansing and minimising the look of pores. Simply mix the powder formula with a little warm water before massaging into the skin in circular motions and rinsing away to leave skin clean with a matte finish and prepped for any further skin care products you wish to apply. For oily or blemish prone skin we recommend Ultra Pure High-Potency Serum 5.0% Niacinamide which helps to minimise oil and imperfections. Keep skin balanced with a moisturiser such as Ultra Facial Oil-Free Gel Cream and in the daytime always protect skin with a broad-spectrum SPF specially formulated for oily skin, like our Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++.

Ultra Pure High-Potency Serum 5.0% Niacinamide

Ultra Pure High-Potency Serum 5.0% Niacinamide

Old price New price £30.00

FAQs

Is Amazonian clay good for oily skin?

Yes, Rare Earth Collection has many skin benefits, including a powerful ability to absorb toxins, and helps to soak up excess oil, leaving skin shine-free. Try our Rare Earth Collection which contains Amazonian White Clay alongside ingredients specifically formulated to nurture oily and combination skin.

How often should you use the Amazonian clay mask?

Our Rare Earth Deep Pore Cleansing Mask is formulated with Amazonian White Clay and works to deep clean the skin, purifying and removing oil, dirt and debris. For most skin types, use the mask once or twice a week after cleansing skin. For personalised skincare advice from one of our skin professionals, book in for a skin consultation in store or online.

Is Amazonian clay good for dry skin?

Our Rare Earth Collection is a range of skincare formulated with Amazonian White Clay, while we usually recommend this collection for oily skin or combination skin, dry skin may also benefit from a deep cleansing mask such as our Rare Earth Deep Pore Cleansing Mask. For personalised skincare advice including information about your skin type book in for a skin consultation in store or online with one of our friendly skin professionals.

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