Here at Kiehl’s our nature-inspired, scientifically proven formulas are rich in ingredients both high-tech and direct from nature. Today, we’re taking a deep dive into the amazing benefits of Amazonian White Clay which features in our Rare Earth Collection.
What Is Amazonian White Clay?
A mineral-rich form of kaolin clay, Amazonian White Clay is sourced from the mouth of the Amazon River in South America. Known locally as ‘Magic Earth’, this smooth clay is rich in minerals, iron, aluminium, and potassium salts. It’s porous, meaning it has a great ability to soak up oils, dirt, and debris. We use only fair-trade Amazonian White Clay which is collected by locals and helps to provide economic support for the small communities surrounding the Amazon River in rural Brazil.
What are the benefits of Amazonian White Clay?
Amazonian White Clay is known to absorb excess oil and help eliminate toxins and debris from the skin’s surface. Within skincare formulas, Amazonian White Clay also helps visibly minimize pores, purify and mattify the skin. For centuries, native Brazilians have used Amazonian White Clay as a stress-relieving and detoxifying therapy. Its therapeutic and cleansing properties have made it a beloved skincare ingredient.