MTV Staying Alive

HELPING YOUNG PEOPLE FIGHT HIV WORLDWIDE

FOR EVERY LIMITED EDITION DESIGN ULTRA FACIAL CREAM 50ML SOLD*, KIEHL’S WILL GIVE £5 TO MTV STAYING ALIVE FOUNDATION

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CELEBRATING 5 YEARS OF WORKING TOGETHER

OUR ICONIC
MOISTURISER

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OUR CHARITY
PARTNERSHIP

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SUCCESS
STORIES

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OUR ICONIC MOISTURISER WITH A LIMITED EDITION DESIGN:
ULTRA FACIAL CREAM 50ML

£5 from every product sold (up to 4000 products) will go directly to equipping young people with the information and skills they need to prevent HIV and AIDS.


Our best-selling moisturiser has been given the limited edition treatment to help drive positive change for young people across the world.

OUR CHARITY PARTNERSHIP:
Striving for a world where no young person contracts HIV or dies from AIDS

Kiehl's: A history of giving.

AIDS is the second biggest killer of young people worldwide. For more than 165 years, Kiehl’s has been making a positive impact on the local communities it serves. Our philanthropic mission includes furthering research on HIV/AIDS, working to resolve environmental issues and promoting children's well-being while staying committed to local communities.

MTV Staying Alive: A shared vision.

Thanks to our shared goal, our partnership is now in its fifth year. By supporting grass-roots, youth-led initiatives, MTV Staying Alive Foundation is driving positive change to empower and educate young people worldwide.

OUR SUCCESS STORIES SO FAR

YOUNG QUEER ALLIANCE, MAURITIUS

Based in Mauritius, Young Queer Alliance are determined to create a safe and judgement-free environment for all LGBTQ+ individuals. Their project with MTV Staying Alive works to bridge the gap for young men, by ensuring they are equipped with the knowledge and resources against HIV. Young Queer Alliance champion and fight for the rights of the LGBTQ+ community in Mauritius through their advocacy work.

PUBLIC HEALTH AMBASSADORS, UGANDA

Public Health Ambassadors, Uganda, have found an innovative and fun way to educate people through their HIV awareness-themed Ludo game. Their project aims to change the attitudes and behaviours of individuals through the HIV/AIDS messaging within the game. At the end of the project, Public Health Ambassadors will host the inaugural HIV/AIDS awareness Ludo championship, this will provide a large platform for driving positive change.

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