HOW TO CLEANSE...
PROPERLY

how-to-cleanse-properly

Go Back To Basics With Our Ultimate Cleansing Guide

While we are quick to invest in the latest foundation or super serum, experts also agree that a good cleansing regime is important to having a healthy complexion. Morning cleansing removes oil produced at night - so daily skincare can reach the skin and get to work, whilst cleansing at night is essential to remove makeup, pollutants and grime accumulated from the day. Failing to do so can leave skin feeling dry, dull and breakout prone. Since a splash of water won’t suffice, here’s how to cleanse well.

Multi-tasking Ingredient

1. CHOOSE YOUR CLEANSER CAREFULLY

Consider your skin type when purchasing your cleanser.

CREAM CLEANSERS are formulated with richer ingredients to help moisturise and nourish and are ideal for sensitive or dehydrated skins. Massage them onto your dry face before rinsing with water or wiping them away with a cotton pad.
Centella Skin-Calming Facial Cleanser, £32

GEL CLEANSERS are best for normal to oily skin and tend to provide a deeper cleanse. They normally foam and are sometimes formulated to include acids that quickly cut though oil, makeup and pollution. Massage them onto a damp face in circular, motions, before rinsing.
Calendula Deep Cleansing Foaming Face Wash, £24

Clearer &;amp Brighter Complexion

CLEANSING OILS work as solvents - a group of ingredients that dissolve substances similar to themselves. Once applied, they attract and are attracted to to other oils, including sebum and oil-like ingredients in makeup, which they quickly dissolve. Skin is left feeling supple and balanced thanks to softening hydrators in their formulas. Great for makeup wearers.
Midnight Recovery Botanical Cleaning Oil, £16

MICELLAR WATERS combine purified water with hydrating ingredients, and low concentrations of mild surfactants - a combination that acts like magnet for dirt and oil. The formulas are light and gentle and there's no need to rinse them off and their moisturising ingredients are designed to stay behind on the skin.
Herbal-Infused Micellar Cleansing water, £24

Antioxidant &;amp Anti-Inflammatory

2. CONSIDER DOUBLE CLEANSING

Double cleansing is particularly effective for those who wear makeup, sunscreen or spend time in polluted environments. It involves cleaning skin twice in one sitting to tackle different impurities and ensure skin is spotless.

STEP ONE: Use an oil-based cleanser or micellar water to wipe off makeup, oil build-up and other impurities.
STEP TWO: A second cleanse with a gel or cream will sweep away dead skin cells, so your night-time skincare has a chance to work more effectively.

Anti-Aging Effects

3. REMEMBER WATER TEMPERATURE IS KEY

Experts flag that we should use warm water to cleanse, never hot or cold. This is because cold water doesn’t have the required softening effects to thoroughly remove makeup, while water that is too hot can inflame and dry out the skin.

4. ALWAYS TAKE YOUR TIME

Take time over your cleansing regime and you will reap the rewards. Spend a few minutes massaging in your cleanser (not forgetting your hairline and neck). This will guarantee that make-up and grime is properly removed.

Antioxidant &;amp Anti-Inflammatory

5. DO BE GENTLE

Never scrub at your skin when cleansing. Instead sweep on your products, massage them in and gently smooth or rinse them off.

6. REMEMBER EYES SOMETIMES NEED EXTRA ATTENTION

Mascara and eyeliner can be tricky to remove. Soak a cotton pad with micellar or eye makeup remover, close your eyes and hold the pads over your lids and lashes before gently wiping it away.
Supremely Gentle Eye Makeup Remover, £19.50

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