AVOCADO-POWERED

HYDRATION FOR A CAUSE

LIMITED EDITION

CREAMY EYE TREATMENT

Coming together for a world without HIV/AIDS

Leona
Lewis

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Limited Edition
Eye Cream

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Our Charity
Partnership

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Success
Stories

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LEONA LEWIS:
MTV Staying Alive Ambassador

Kiehl’s has teamed up with MTV Staying Alive to empower and educate the new generation.

This year, MTV Staying Alive has joined forces with multi-award-winning singer, Leona Lewis.

Her support comes at a pivotal time in the fight against HIV/AIDS, when millions of young people are at risk of infection and millions more face barriers to their sexual and reproductive health.

LIMITED EDITION EYE CREAM:
Creamy Eye Treatment with Avocado

Our most popular eye cream doesn’t stop at avocado!

Through our partnership with MTV Staying Alive, Leona has created a limited edition of our Creamy Eye Treatment to drive positive change.

£10 from every product sold (up to 4000 units) will go directly to equipping young people with the information and skills they need to prevent HIV and AIDS.

OUR CHARITY PARTNERSHIP:
Striving for a world where no young person contracts HIV or dies from AIDS

Kiehl’s: A history of giving.

AIDS is the second biggest killer of young people worldwide. For more than 165 years, Kiehl’s has been making a positive impact on the local communities it serves. Our philanthropic mission includes furthering research on HIV/AIDS, working to resolve environmental issues and promoting children's well-being while staying committed to local communities.

MTV Staying Alive: A shared vision.

Thanks to our shared goal, our partnership is now in its third year. By supporting grass-roots, youth-led initiatives, MTV Staying Alive Foundation is driving positive change to empower and educate young people worldwide.

SUCCESS STORIES

EMPOWERING AND EDUCATING:
What we achieved together in 2016

more than

90

peer educators trained

over

9400

condoms distributed

more than

1400

people tested

ONWARDS AND UPWARDS:
In 2017, Kiehl’s will continue to help MTV Staying Alive support 37 youth-led projects in 25 countries just like:

Bakashana: The women saying goodbye to statistics

Bakashana Basambilile (Let the Young Women Learn) is a female-led organisation based in northern Zambia, a country where traditional practices still affect the sexual health and rights of many girls. Supported by MTV Staying Alive, Bakashana runs an HIV awareness campaign that incorporates Zambia’s culture and tradition to spread a positive message.

Love Prize: Rocking their way to recovery

Love Prize in Rwanda aims to teach young female sex workers about HIV and STIs and how to avoid infection. The unique youth-led organisation is using an innovative approach to HIV education—they are using Zumba, and other types of dance, to teach vulnerable young women about HIV.

Circus Zambia: Bringing together young people

Circus Zambia is a youth led organisation working in townships and marginalised communities in Zambia. They use circus performances and acrobatics as a tool to engage and inform young people. Their MTV Staying Alive project 'Crown for Condom' uses circus performances to educate young people about HIV and sexual health in a fun and engaging way.

DONATE £5 BY TEXTING 'HIV3 £5' TO 70660

OR TEXT 'HIV3 £3' TO GIVE £3 OR TEXT 'HIV3 £10' TO GIVE £10

#KIEHLSXMTVSAF

Texts cost £5 (or your donation amount) plus your mobile network charge. MTV Staying Alive receives 100% of your donations. Please make sure to obtain bill payer’s permission. Customer Care 02035802503. Charity No. 1140295.

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